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AngelList is a website that has built a community of startups, professionals and investors. The website helps investors and startups meet, connect and possibly make things happen. Users can view recent activity feeds on the AngelList homepage, which includes notes about who is following which markets, recent introductions and which investors have committed to which startups. The user profile pages include a great deal of information. For investors, their current investments, startups and investment criteria can be displayed as well as which markets they are interested in and which they are not. Users can also post what they look for, how they assist the startup and any networks they belong to. Profiles also contain activity feeds that reveal what the user has been doing lately.

AngelList was created to give startups and investors a better way to connect. The application caters to both parties by providing a number of ways to share information on who they are, what they need and what their goals are. AngelList has seen over 400 investors who have backed almost 300 startups on the website.

AngelList doesn’t have a flashy design or high tech features. It does have a strong community of users and many ways for them to come together. This is truly what makes the website so appealing. Users can follow each other, get listed in specific categories and get more exposure before the right people (possible investors).

The look of AngelList is not anything to write home about. The website is primarily black and white with hints of color through blue links and colorful buttons and icons. As Spartan as the design may be, it works very well given the website’s purpose. Users come to AngelList to meet investors or find potential investments, not to admire the scenery.

A new user can join the AngelList community by clicking the gold “Join AngelList” button found near the bottom, center of the homepage. The short registration form asks for a full name, email address and password. The user must also check the radio button at the top of the form that corresponds with their purpose for joining (either to raise money or invest in startups). Below the form, the user can click either of the links to sign in using an existing Facebook or Twitter account. If the user prefers the traditional form, they can click the blue and white “Join AngelList” button to submit their details. After doing so, the user is taken directly to their profile page.

AngelList benefits by having more investors and possible investments available on the website. That being said, the site encourages user participation by providing membership for free. There are no subscription fees or other charges for creating an account. The user can browse or connect with others as often as they like.

AngelList is a great tool for two main groups: investors and those with a startup that needs funding. The application is rather simple but provides a number of valuable features that help users properly list themselves and get noticed by others. Despite the outwardly simply design, AngelList can help many new businesses find the foothold they need to grow into something bigger.

• Build a profile as a startup or investor on AngelList
• Connect with other members of the AngelList community
• View the recent activity feed on the homepage or on another user’s profile
• List your start up in specific categories
• Find out what investors look for in the startups they fund

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